Have you heard of the CNN-IBN initiative called The Greatest Indian? They are trying to find the greatest Indian since Gandhi. The very concept of this episode reflects on us, as a nation. We don't have any real heroes after Gandhi. If we have such a program , it means we are desperately in search of a new hero. This is no surprise. Most of our heroes are from cricket, or Bollywood, or politics, or cricket (did I mention cricket already?). And there is a real dearth of heroines. I mean real women, doing real work, not those cast in the 'fair and lovely' mold. It's not that they don't exist, it's just that the media is too busy showing us the Bollywood ones.
Some of you may ask, "What happened to Gandhi?" Well, a country can't keep harping about the one and the same great soul after more than half a century. While I personally admire Gandhi and his philosophy greatly, the 'simple living' he advocates is not popular among most middle and upper class Indians today. Who wants to consume less when there are so many mindless malls dotting our cities? Who is going to clean his or her own toilet (forget about the streets), when there are bais, a dime a dozen? Ironically, you can often see Gandhi's portrait in government offices and police stations, precisely the places where Gandhi's principles are shamelessly flouted, with large sums of money changing hands below (and even above) the table. Gandhi stoically looks upon all these transactions from his glass frame. He is still on many of our stamps. He has been reduced to just that, a half-inch chit of paper. If he saw the country he fought for, he would probably weep. CNN-IBN has drawn up a list of 50 people, and 'we the people' can vote for the top 10, and then finally that one glorious soul as well. Of course, there is a panel of distinguished judges whose vote will count too . Now this is a tough one, because you can't really compare the achievements of a Birla with an M.S. Subbalaxshmi. While some are nation and institution builders, others are social workers, and still others are intellectual stalwarts, entrepreneurs, military heroes, or artists and musicians. It takes all kinds to make this world. R.K. Laxman has contributed something great to our country for over 60 years, so has Kurien or B.K.S. Iyengar. Not all achievements are concrete and tangible. When we choose one of these great people, it is not a reflection on them, but rather, a reflection on us. Every person has a different definition of 'greatness'. There are countless ways to measure contributions to the nation. This is the list of 10 people. The upside of this watching this program is that one learns a lot about these people, and I realized I was badly informed about many of them, such as M.S. Swaminathan. Definitely, each figure here is inspiring in his or her own way. To give any one of them the tag of ‘The Greatest Indian’ is a tough task. At the core of it, this whole quest is a bit senseless. After mulling over the list, I realized that we don't have to look that far to find the greatest Indian. In today's India, the greatest Indian is the common woman and man of India. Because they haven't yet given up on their country (though some have). It's the 'bai' that works in your home, because she struggles daily against odds, to work, to earn, to eat, to keep her kids in a school. The greatest Indian is the laborer tarring the road in the heat of summer. He has come from some distant village. It's the farmer, planting rice day after day. It's the aged fruit seller round the corner, who comes daily and sits with papayas and oranges. The greatest Indians are everywhere – we just need the eyes to see them. These heroes are above votes. Edited by Urmilla Chandran
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Most of us complain about our education systems, with colonial approaches, and boring curriculum. We rarely consider the value of our education, or what it has done for us. Recently, I got the opportunity to visit a rural school for tribal children at Igatpuri, a small town in Maharashtra, India. Igatpuri was a major railway junction in days gone by, but is hardly visited nowadays. It is a sleepy and charming little town. Thankfully, it hasn't been touched by urbanisation, so no malls, multiplexes and parking problems. It's midway between Mumbai and Nashik. It is well-known for one thing, the famous Buddhist Vipassana Centre. An NGO, Aseema, that is based in Mumbai has been working in the area for some years now. Aseema works for the education of under-privileged children, and now educates children in 3 municipal schools in Mumbai. Their rural school is 5 kms away from Igatpuri, near the village of Awalkheda. Though only around 3 hours from Mumbai, this area is one of many in India that has been forgotten. There are 5 villages near one another. Roads were recently constructed here, and though there is plentiful rain in the monsoon, there is no water harvesting. As a result, people (women and children) walk miles each day to get water from one common well. Though the land is fertile, the lack of water means there is very little farming. Many youngsters leave in frustration and migrate to Mumbai to do menial labour for a pittance. Most people here eat one proper meal every two days. Aseema has been working in the villages around Igatpuri for some years now, and I had been with them on their initial forays into the area, when they were looking for land. It is a challenge to buy rural land in India, as a lot of it is owned by tribals, adivasis, and strict laws govern sale of such land. Families also tend to keep splitting the land between their sons, so each successive generation gets progressively smaller plots. All land deals are in Marathi, often illegible, and the local government is often reluctant to cooperate unless the appropriate palms are greased. On paper the boundary of a certain plot maybe at a certain place, but in reality it might be very different. Despite all hardships, Aseema did succeed in acquiring land after years of perseverance. Against this backdrop, Aseema first started helping the local Balwadi (kindergarten). The Government provides a mid-day meal, but the food is often bad, spoilt, or inedible, and gets wasted. One can't expect children to learn on an empty stomach. Aseema provides the daily meal, trains the local teacher, and provides teaching aids. Most parents are happy to send their children here because they get to eat one meal a day. Education for much of our country needs to be so much more beyond books and exams. People have to be fed first. Development that is getting you the latest mobile phone, while ignoring the hungry millions is one-sided. Training the local teacher is crucial, as she understands the local context, is from the area, and knows how to deal with things. Transplanting the average city teacher there would provide its own challenges. On the flip side, most local teachers employed by the Government are class 6 or 7 drop-outs, and may not even be perfect at spelling themselves. After a few years, and a struggle to acquire funds, Aseema has built a wonderful school at a beautiful location. This is a primary school, and the oldest children are not more than age 4. I was lucky to be there for the simple yet moving inauguration. There was a performance by the children, and lunch for the villagers. Almost 700 villagers came for the occasion. There was a tree-planting in the school courtyard. It filled one with a feeling of hope, joy, and anything being possible. The school has a well on the premises. The appropriate use of the landscape as well as the construction of a series of bunds has already increased the water table in the area. This ensures the well has water even through the summer when the common well run dry. Now many women from the nearby villages have to walk one tenth the distance, as they can use this well. And this is in just one year. World economies run on petrol, but water is the real liquid gold. It's the life blood of our planet, our communities, our lives. Water can transform areas of acute poverty to sustainable agriculture, water can change poor communities to well-fed ones. Water can prevent frustrated people from leaving their villages to enter the cities. Primary education is the most important part of education, yet the most ignored. Millions are pumped into higher institutes of learning, but the crucial years of one's life are the initial ones. At that age, education can inculcate good habits, better understanding, and so much more than chemical equations. Aseema uses the Montessori system of education, which is a fascinating and holistic way to teach. It is a way of overall human development. It is amazing to see how children truly want to learn. In Montessori, the teacher is more of a guide, just watching the students and nudging them if needed, never force-feeding them information, or making then write endless lines of senseless alphabets in the quest for 'good handwriting'. Children automatically go to what they need to learn that day, and learn by self-initiated activities. Conventional education kills this love for learning. We need to urgently re-think and question the entire concept of school education, as it exists right now. There is huge scope for designers to make a difference to rural India. But design education being what it is, and design being perceived as styling, the shift is not going to happen soon or easily. Heavy student loans make it impossible for a lot of students to even consider doing socially responsible design work, which can't pay as much as your average corporate job. There is only one thing that can propel India into the 'developed' category. And it's not 3G technology, Audi cars, multiplexes, malls, consumerism, and it's not design either. It's good, solid, holistic school education and sustainable community development. Inauguration of Aseema's School was on 26th March 2011 Photographs: Armeen Kapadia The census is a chance once a decade, for a country to reflect on itself. The recent census of India show us facts and figures about ourselves, that give some indications of our culture and mindset. The gender ratio, is still pretty skewed, especially in the states of Punjab, Haryana, Uttar Pradesh and Rajasthan where the odds are really stacked against women. For some strange reason, large parts of India are obsessed with the male child. Mothers and fathers do not consider their families complete or 'blessed' till the arrival of a male heir. Occassionaly this male heir will grow up to be an unemployed, wife-abusing drunk. And the abused wife is once again craving for a son, ignoring her daughters, recreating the whole cycle.
The more things change, the more they stay the same. One can somewhat understand the centuries-old desire for a male child in rural areas, or amongst the uneducated. But what is more (and seriously) alarming is this desire for a son even amongst educated, wealthy citizens, living in cities like Mumbai and Delhi. Female foeticide is still prevalent, among all sections of society. A brilliant paper by Amartya Sen titled More Than 100 Million Women Are Missing, (title self-explanatory) sheds light on some some alarming realities. Moving closer home, where are all the women in design? I studied Applied Art, where there were mostly women. Then I came to study at NID, where there were still more women! Some disciplines such as graphic design and textile design, have women in greater numbers than their male counterparts. But one sees very few women at top level positions in design, or running design firms. Off-hand I can only think of Sujata Keshavan (Brand Union) and Divya Thakur (Design Temple) in India. There are some women running businesses, media houses, ad agencies, publishing etc., but not much is known about them. On the other hand, one can immediately think of several foreign female designers: Jessica Helfand, Paula Scher, Zaha Hadid, Leila Vignelli, Debbie Millman, Marian Bantjes, Ellen Lupton, and more. There is a dearth of female role models in design in India. Type 'famous female designer India' and Google throws up a list of interior and fashion designers, with Tarun Tahiliani as the seventh link. (guess Google still can't tell gender apart ;-) What happens to the thousands of female students at these design schools? Where do they all go afterwards? Is it so hard for women to climb the success ladder? Probably yes, with long work hours, family pressure, and the occasional man who resents a women's success. India may be a rising nation, the next economic superpower, and we may even be able to finally do something about our corruption, but the basic attitude towards women is still stuck in the Dark Ages. Why else do men on the street behave the way they do? Why do foreign visitors get harassed even when decently dressed? Make no mistake, even at the best of places, anywhere, there is always a creep hanging around the corner. Maybe it all stems from the fact that a girl has to be married fast and young. Before she grows a mind of her own. Career is acceptable, but upto a point. Independence is not preferable. Read the ads in the Matrimonial section of any paper and you will know what I mean. There are fixed words used in almost every matrimonial ad 1) Everyone wants 'fair' in a country of wheatish complexion. 2) 'Domesticated', because women are wild animals that need to be lassoed and tied up. No 'junglees' wanted. 3) 'Homely', as opposed to what? Shop-ly? Collegely? Stupidly? In the matrimonial zone, its a man's market at the moment. Personal friends, perfectly decent, intelligent, wonderful women, can't find prospective grooms because they aren't fair enough, homely enough, or (the worst) earn too much! I would like to place a new matrimonial ad. Wanted: Dark, wild and undomesticated woman. Must not give a dam about her face, hair, skin, the beauty parlour or men. Must possess independent, fully functioning brain. Preferably has a career. Cooking, cleaning and housekeeping skills non-essential. Must look like a healthy Indian girl and not a plastic doll. If you say you are 29, and unmarried, you get a pitying look (even though its your choice). If you say you have only one sister, you get another pitying look along with, "What! No brother! How sad for you and your parents." I tell them, show me a dutiful son, and I can show you ten dutiful daughters. Gandhi was right when he said, "Unfair treatment of women is a disease as bad as untouchability." It's the worst form of racism. Yet, things are much better for women now than they ever were in the past. Meanwhile, I'm still hunting for that top-shot female design person in India. The terrible disaster in Japan this month has left the world shocked (how could it be so brutal!), scared (what if it happens to us?) and confused (how dangerous is nuclear power?). The media is a fickle mistress, and the news is now dominated by Libya, Wikileaks and so on. But the scale of the earthquake, and the force of the tsunami after that has left everyone gasping for breath. The world won't forget Japan that easily.
More astounding, to a lot of us, is the good behaviour of the Japanese, even in the face of total destruction. They still stand in orderly lines for food. There has been no looting, plundering and rioting, as often breaks out in other parts of the world (sometimes even in normal circumstances). This is also because the Japanese are trained from childhood to always value the group above the individual. The good of the group comes before I, myself and me. That is why few people are hoarding, because they know that hoarding implies they are depriving their neighbour of essential supplies. In previous earthquakes, people rushed out into the street, but almost at once they quietly queued up to pay their shop or restaurant bill. Such is their love for doing the right thing. So even in the worst of situations, they still remain human. In contrast, our culture values the individual above the group, in most situations. The individual is greater than the area, the organisation, the city, state or country. Hence, a lot of people feel they are above the law. Multiply this across a lot of levels of society, and you get a happy state of anarchy (masquerading as democracy). In a functioning democracy, you can exercise your rights because you fulfill your duty. In a democrazy people can freely break the signal, or throw garbage on the street, or bribe, because a) they don't care b) they don't feel the street is their country and c) they usually don't feel Indian. The identity of Indianness is usually overshadowed by the identity of the community. It is always 'I am Gujarati, Bengali, Tamil, (fill in any state)' before it is 'I am Indian'. We were a bunch of kingdoms earlier, and we still are a bunch of kingdoms, strongly based on linguistic lines. For the North Indians, everyone south of Mumbai is a 'Madrasi'. For the South Indians, everyone north of Mumbai is a Northie. For the Mumbaikars, Mumbai is its own country. So the general 'Me before all else' attitude has made our country very fertile for corruption. It is rampant at all levels, in all places, barring a few. 2010 may have been the Year of the Tiger in the Chinese calendar, but in the Indian calendar it was the Year of the Scammers. There was 2G, Commonwealth Games, Adarsh Society, Satyam, Ramalinga Raju, Raja and his Batcha, Swiss Bank, and the evergreen politicians being bought with wads of notes that were the size of bricks. And these are just a few of those that made the headlines. One can't imagine the amount of money changing hands under the table across all levels. No system is the system, with money as the new God. Scams are the new democracy, as everyone can freely indulge in them. It's scamming by the people, for the people and of the people. And we are all part of the system. I plead guilty. In 2006, some friends and I bribed a peon at a prominent art college in South Mumbai to get our certificates. The certificates were rightfully ours by the way, and we didn't have to do it, but the peon openly and shamelessly asked three of us students for a bribe. Except that he called it a 'gift'. Filled with disgust, and in shock, we didn't want to give in. We didn't belong to that college, and we also didn't want to make numerous trips there to get it out of him. He would definitely trouble us if we didn't pay him. Our lame excuse is we had no choice. The real reason is that we were cowards who wanted the easy way out. There is no real excuse for bending the rules to suit your own convenience. We put 'me' before the greater good. So the price for 3 pieces of paper (also known as certificates) was Rs 100/- total. Japan is grappling with radiation, but India has to grapple with something more dangerous in the long-term. The debates over nuclear power, safety, environmental destruction and disaster management will rage and die out as issues bulldoze one another. But good sensible behaviour, basic ethics, and the decision to do right, even when nobody is watching, is, well, the strength of the Japanese alone. The Guernsey Literary and Potato Peel Pie Society by Mary Ann Shaffer and Annie Barrows, is a long title for a not-very-long book. Set in the time of World War II, on the island of Guernsey, a tiny little island off the coast of England, it tells the story of the islanders, and a visitor.
Due to the war, there was a great shortage of food and basic amenities. The islanders make the best of this situation, by scrimping, sharing and being really creative with the way they use their resources. The situation is worsened by the starving German soldiers who grab whatever food, drink, soap, blankets, etc they can get their hands on. At the height of war-time, this miniscule island is almost forgotten by mainland England, and with no supplies reaching them, things are really hard. Even though the situation looks bleak, the mood is not pessimistic. The islanders are good, strong, simple folk, who help each other, rally around, and keep the group's spirit flying high. One of the ways they do this is by starting a literary society, which meets often (and secretly) to read and talk about their favourite books. They are enthused enough to start writing too. The best part is, the entire book is in the form of letters, much like another wonderful book, Love Letters, by AR Gurney. Through letters traveling between the various characters, one gets personal insights into the nature of people's lives, loves and human nature. The letters gradually unravel the story, bringing forth the characters of people, and the incidents that occur. Though a work of fiction, the authenticity makes it seem like non-ficiton. Most heartening are the little things that give people joy in hard times, and how human contact is so essential to us all. One realises the value of the 'softer' things in life, such as literature in this case, and why we need it as human beings. We take it for granted till it is denied to us. The book is reminiscent of a wonderful quote by Albert Camus, "In the midst of winter I finally learned that there was in me an invincible summer." This review contains spoilers Once in a blue moon you get to see a movie that is so real, moving and brave, you can't forget it for a long time. Das Leben der Anderen (The Lives of Others) is about the suppression of artistic, literary and intellectual expression in East Germany. Any piece of writing, theatre, movie, or art is strongly controlled by the Government of the day, known as the Stazi. Any piece of work not in keeping with their propaganda, is censured and controlled to the point of complete destruction. The Stazi often resort to bugging people's homes with devices, and spying on their every word and act. The only thing that remains private are thoughts, and even they get exposed through double-crossers. An officer of the Stazi is given the job to closely watch a couple. The man is a playwright, and the woman an actress who stars in most of his works. They know what suppression has done to their close friend, a film maker, who did not abide by the rules. Stifled by the lack of any opportunity to work freely, he is completely destroyed. The Stazi dictates how any creative person tells their story, paints their paintings, makes their films, or enacts their performances. This couple still seek to find a way out for their creative voice. The officer who is listening into their every conversation in a dingy attic, begins to be strangely moved by things he hears. From being completely pro-Stazi, he goes over to the other side, in a slow progression. As a continuously falling drop of water ultimately shatters a rock, this officer's rigid beliefs are slowly broken down, one by one, as he listens to their way of life. His whole identity, his very being undergoes a transformation, proving that even in the hardest of people, there is still a human heart. The story has more plots and complexities, and is a deep tale of love, politics and double-crossing. The Stazi officers often search the couple's apartment when they are away. At one point, this officer secretly pockets a book he sees lying about. Later, at home, he opens and reads the book, a simple act that has been discouraged and almost banned by the Stazi. The beauty of the moment, when he discovers that simplest and happiest of joys, of just pure reading, is indescribable. The words on the page give him happiness, after years of being brainwashed that books are bad. There are many more such moments in the film. The playwright meanwhile gets a chance to write a story about the harsh realities of East Germany, and be published in a West German magazine, remaining anonymous all the time. He is provided with a special typewriter to do this task, in utmost secrecy. The typewriter becomes the most dangerous object in the house, for if it is found, it has dire consequences for the couple. It is almost like a deadly piece of evidence, the murder weapon, or the corpse, which the Stazi struggle to find, and no one wants to reveal. Everything revolves around it, at one point. It is a life and death situation, quite lliterally. The writer's tool becomes the most incriminating piece of evidence, for the crime of honest writing. The woman has her own struggle and anguish, as she is used and abused by the powers that be, and remains helpless through it all. She is at the mercy of a man in power. She sells her soul to buy the couple the little creative freedom that they enjoy. How far would one go for one's art? Far becomes too far at times. Tragically, the double life she leads destroys her from within, as it has done to others. Only the playwright gets the chance for meaningful contribution to his work, but he pays heavily for it in other ways. Lives are lost for creative expression, something which is taken for granted many a time. Yet, in an culture of animosity and supression, a hard-headed officer begins to trust again. Half of a Yellow Sun is gripping and award-winning book by Chimamanda Ngozi Adichie. It is about the civil war in Nigeria and the struggle to create a new country, Biafra, back in the sixties. It is told through the eyes of Ugwu, a loveable, young houseboy, who comes to work in the house of a revolutionary African professor, Odenigbo. Ugwu is from the village, and everything is strange and fasinating to him. His master is a kind man, who treats him as an equal. Later, the love of Odenigbo's life, Olanna, daughter of a rich Government servant, moves in with them. The book explores human relationships deeply, the relationships and dynamics between man and woman, servant and master, woman and child, man and mistress, people and their government, people and the rich, people and their oppressors, rulers and the ruled, blacks and whites. Local identity overrules the national identity, and also overules common sense and humanity, especially at times of war. War is the great leveller, making refugees out of an entire nation.
Ugwu, Odenigbo and Olanna struggle with the life that has been thrust upon them. Things get worse before they get better, and they undergo trying circumstances, with remarkable strength. This is especially true for Olanna, who grew up in luxury, never wanting anything, but adjusts to life without the basic necessities. They forgive each other, even when grievously wronged, and their very unique bond is the only thing that gets them through extremely hard times. As you read, you feel their pain, and find yourself praying that they get through this alive. The author makes the reader experience the war raging outside, by narrating the war within each of them, and between them. In pain, people do strange things and hurt one another, and these are no exception. They come very close to losing all hope and sanity, but they are pulled back when they are at the brink, by a return to normalcy. Though a novel, it is based on real events, and very real emotions. A great author understands that you can't make people experience an actual event, you can only make them experience the emotions that make the event so real. Chimamanda Ngozi Adichie is one such author. Through their dialogues, the book raises larger questions which plague countries that underwent colonial rule. The Nigerian struggle to be their own people, to stop bowing to all Western thought, the enforcing of a national identity, the love of one's country are all issues that any thinking Indian grapples with on a daily basis, even unconsciously. Worse than the economic and political oppression that a colonial power creates, is the loss of identity, the loss of the sense of self, and the hatred of one's fellow citizens, that are the real left-overs of colonial rule. These take generations to remedy. Odenigbo's hope and burning idealism to see a truly independent Nigeria, free of the colonial shadow, almost kills him internally, while the war kills everything externally. A good weekend is one where you get to relax. A great weekend is one where you finish reading two juicy books! I finally finished The Fountainhead (very late in life). It is an epic, with a really strong dose of some pretty headstrong philosophy thrown in. This was the Centennial Edition, and at the end of it were notes, reviews, and edits by the author herself. These were more illuminating than the book itself, and give us a little peek into Ayn Rand's formidable brain. Books like this are pure hard work, sweat, blood and toil as the notes confirm. Not that she was complaining about the work. She was her own most stringent critic and heartless editor.
Rand started work on the characters of the book a few years before actually starting the book. Each character has been sketched out in detail, with descriptions of the physical, mental, emotional and spiritual aspects. Some of these characters are not used in the final book. Then there is her own first review of her first chapter. The notes read 'too many adjectives', and 'don't use words for the sake of it, use them only if really needed' and many more notes to that effect. Each chapter has its own review. More than the books, I would love to get my hands on the journals of Ayn Rand, and they do exist. She also interned at an architect's office for a year prior to writing the book, as part of her in-depth research. A monumental undertaking, this book must have been. It's one thing to have a strong, unique and original philosophy. Its quite another to build a fictional world around it, that is detailed to the nth degree. And it's the ultimate, if you have the sharp reasoning to cut, trash and re-write portions and pages of your work. She designed this book, and crafted every word, thought, and blink, down to the last comma. One minute I was on the sidewalks of New York in the last century, with Roark challenging all existence, the next minute I was crossing medival Europe and stepping into ancient Iran. In Search of Zarathustra by Paul Kriwaczek is a non-fiction work about his own journey across countries, centuries, and gods. A Polish Jew and a dentist, he had a long-time fascination with Zoroastrianism, and its beginnings and influences. He believes Zoroastrianism has influenced Christianity, Judaism and Islam, infact many world religions much more than anything else. Its just that its never been documented. And since Zoroastrianism has been in the twilight zone for 1300 years, its even harder to get evidence of anything. But it does exist, as he takes us through his long journey through Europe and finally to Iran via Turkey and many other places. Some interesting points are that Avestan, the ancient language is surprisingly close to Old Sanskrit. In fact some prayers when translated, are almost exact. The author, and some others believe that it was one band of people from Central Asia that separated into two branches. One settled on the river Indus, and the other on the river Oxus (now the Amu Darya). The custom of shaking hands, apparently can be traced to Zoroastrian culture, as it was not originally Christian, and definitely not Islamic. It is also shown in some Iranian sculptures. Zoroastrianism also strongly influenced ancient Egypt, a fact unknown to most of the world. This is probably because history is written by the winners of the last war. One fact that comes out glaringly in this book is how present day history is dominated by Roman/Greek history, and is strongly one-sided. The Zoroastrian empire at its height, stretched from Egypt to the Indus (Kushan) and from Rome to the Gulf. It was, by all accounts, the greatest civilization of the ancient world. It was the first time in recorded history that the rulers were 'civilsed' in the true sense, being tolerant, open-minded, and just. Many other religions were allowed and encouraged to flourish within the empire too. For instance, Cyrus gave the persecuted Jews a home, and let them flourish. Yet, all this never gets mentioned in history. The world started and ended with the Roman Empire. And films like 300 don't do anything to help this. Now I understood where the two-winged symbol so common in ancient Egypt came from. The beginning of the book is a bit tedious, but later chapters are engrossing and deeply moving (for a Parsi reader). He explores Iran, and visits sites of the great civilization. There are still Zoroastrians living in Iran, and practicing the faith. He visits the ancient sites of Cyrus and Darius, analyses and links Iranian art and sculpture to other times, cultures and places. Even in ancient days, it is astonishing to know the amount of cross-cultural exchange that happened. Finally, someone enlightened me about the beginnings and significance of the festival of Noruz, still celebrated worldwide. In spite of centuries of Islamic rule, Noruz (Navroze) is celebrated in a very Zoroastrian way in Iran, as it has been since the beginning. Infact, Muslims in Iran are extremely proud of their pre-Islamic heritage, though they might not be very well-informed about it. The author ponders on the beginnings of Zoroastrianism, which was in the Bronze Age. We can imagine what people were like in medieval times, but its hard to imagine life in that era. What was life like then? Did the same things move people? And what was the prophet Zarathushtra himself like? These are questions that will always remain unanswered. However his teachings, thoughts and philosophies are relevant even today. Externally life changes, but internally humans remain the same, and the same issues of ethics, morals, and meaning of life plague us since the beginning of time. The author set out to find this ancient and all-but-lost culture and religion. He was looking for signs, symbols, places and events, but in the end, he is led to Zarathustra's core teachings. That is the thread that lives on inside people, that is the thread that connects us to people of the Bronze Age, and connects us to Zarathustra himself. 17–19 December 2010
National Institute of Design, Ahmedabad, India The last weekend was an interesting and informative one with the 14th conference of Vision Plus being held for the first time in a developing country, and whats more, right on home ground! Yes, it was organised by IIDj (Institute for Information Design Japan) and the NID (National Institute of Design) played host making it a great experience for all. There were numerous speakers from all over the globe and India, and the topics were diverse, ranging from mobile technology, to signage, to interfaces, to medicine packaging, to rural communication. There were eye-opening discussions, and I came away re-thinking the entire role of graphic design, and the growing importance of information design. Too many things around us, in fact the very important things around us are badly or inappropriately designed. It is an irony that we live in world where the Nike logo and packaging will be perfectly designed, but your bank form will be a test of patience and eyesight. Millions are spent on communication that will sell, but too little is invested in communication that will aid. Overall, some of the things I came away with are: 1) Text is as important as design (yay!). This was something I personally had felt since a long time, since I joined NID. The words that are forming part of your communication, be it online, in a leaflet, or on a strip of Crocin are important. Because people WILL read. They won't get the information they need just from admiring your pretty fonts. Re-writing the text, and re-structuring the text is as important, and in fact the first stage in providing a solution. Good design is not enough when the text itself is confusing or unclear. Of course good design really, really helps in communication, once the text is coherent. This was reaffirmed time and again in Vision Plus, especially by certain presenters such as Karel van der Waarde and Alex Tyers. Karel can der Waarde showed us how medicine packaging is mostly unreadable, and inaccessible even in Europe (surprise surprise!). Often pamphlets or some kind of literature is handed out with medicines in Europe, and these are hard to read. Even the text itself is confusing. Medicines have numerous complexities and layers such as one can't consume a certain drug if one has one of the ten conditions mentioned. This is often where text appears to repeat itself or get redundant. 2) Intuition is not enough. Too often designers tend to think that they know best, but as designers we have to go out there and understand users time and again. When we think something will work, we are just taking a personal stand point, and are missing out on hundreds of voices and opinions which may provide some enlightening insights. Design is not about personal choice and preference. 3) Research—design balance. A great question put forward by Karel van der Waarde (I think) in the end was how much should we as designers research, where do we draw the line, how do we walk that fine line of research and design? As Professor Ranjan (of NID) summed up, there is evidence-based design and design-based evidence, and they both are on two sides of a river, which needs to be bridged. 4) Design is focussed on what looks good rather that what works. Many people expressed this point, among them Jay Rutherford and Alex Tyers. Jay Rutherford rightly said that a standardly educated graphic designer tends to worry about how it will look rather than how it will work. This is the crux of the problem and the reason we encounter so much lousy design around us today. Most people (including many designers in India) think that if it looks beautiful its enough, even if the user can't read the 9pt type. This fascination with tiny typography actually rules out a huge reader base of forty-plus people, and those with weak eyesight. This can be accepted in a fashion magazine but not on heart medication, or insurance policies. 5) Design as a term is changing meaning daily. Today design may be enabling users to create their own solutions through workshops or other means. It could be helping people create their own tools to improve their life. Design is no longer 'giving' a 'solution'. Problems are being solved in new ways everyday. 6) You can't parachute into another culture to 'give' design solutions and parachute out. Jay Rutherford pointed out that too often Western designers think they can land in developing countries, tell people what to do, and leave. This, according to him, is a bad way of doing things. And I agree. Its not that Western designers cannot help developing countries, but they need to first spend months if not years in understanding the context, as it is so different and varied. An audience member rightly summed it up as 'we have to understand that we don't understand everything about other cultures'. Mr. Rutherford explained how information design in India is such a complex thing. Take the domain of road signage. Presently they are haphazard, and inconsistent. There is no system in short. We actually need city signage in three languages — Hindi, English and the local language. Now again, which order should they be in, and how large each should be is a matter of debate. Mr. Rutherford had a very keen observation about our Indian airports which set me thinking. He noticed, while in Bangalore airport, that the English signage was much larger than the Hindi and Kannada signage which immediately followed it. He was wondering why this was, and indeed it is strange that our own local languages have secondary importance. Probably we are one of the very few countries in the world to do that. Is it the colonial hangover? Is it because most people who can afford air travel are also predominantly English readers? 7) Culture and context are everything. Lakshmi Murthy and Tarun Deep Girdher showed us how important understanding a local culture is. And how rural India is a different world, of which we urban designers know naught. In rural India, the simplest of devices can work most effectively. I especially loved Lakshmi Murthy's solution for the pregnant women in rural Rajasthan. These women do not eat a proper diet during pregnancy because of many myths and habits. Women often eat last, and they eat left-overs. They sometimes believe things such as the baby needs space to grow, so don't fill that space with food, and so on. After educating the women on the importance of food, she has a simple tool to remind them to eat a well-rounded meal. She shows them an Indian flag, the tricolour. One can lift each colour strip to see the pictures of food below. For example, under the orange band there are all orange foods, under the white all white foods, and under green the green foods. This reminds women if 'have they eaten all the colours today?' This was information design at its best. A simple solution, easy to create, replicate, relate to and understand. 8) Can there be universal icons? Most probably not, precisely because of the above point. We may take some symbols for granted, such as the tick and the cross, which most of the educated world recognizes as right and wrong, or do and don't. Tarun and Lakshmi showed us how, in rural India however, the cross is seen as two bamboo sticks, or a kind of stand used in rural India. The object represented below the 'cross' maybe perceived by a rural audience as being placed on the stand. What's more, the tick mark maybe seen as a hatha-walla lota, a utensil used to serve water in India. So icons are not as powerful as designers like to think. In fact, they can add to confusion. In a very different context, Alex Tyers reaffirmed this same point. Even in Australia, a more homogeneous society, icons can be perceived differently by different people, and so he has not used them in some of his work where communication is effectively achieved through good typography. Users spend more time trying to figure out your icon, or worse, they interpret it wrongly. 9) Typo, typo, typo. Strangely, a lot of designers are averse to typography, and I have heard a lot of industrial designers comment on how it is over-hyped. Actually, one doesn't notice typography unless it's really bad, and then it's mostly too late. Good typography aids design much more than even I imagined. And this point was reflected in many people's presentations. Alex Tyers showed us a lot of work, which used typography effectively for really good communication. He started the presentation with 'You can put lipstick on a pig, but it is still a pig.' Barack Obama said this regarding something else, but it applies to design as well. Some important points that Tyers brought up were (and I am quoting his presentation here) a) To use a design effectively, a person must be able to see how to use the information it contains. In other words, the design should aid the user in finding what she/he wants. b)Think of design as a series of tasks a person must be able to perform rather than layout, typography and aesthetics. This is specially true for graphic designers, as too often we focus strongly on the latter and forget about what the user will need. I experienced exactly this while doing the Parsee book as well. It helps when you think 'What will the user want to do/read first?' c) The tasks relate to navigation, attention, and reading comprehension. d) People can visualise how to use information when — It is all located in one place — It is structured around tasks — It is in the order that people would use it e) This approach must be backed by — Writing information to support tasks — Typsetting that provides distinct voices for different people. This is really useful way to think about type. Often I struggled with the 'what font should I use for this?' syndrome. To imagine your text as having a voice is a great tool. What is it doing, giving an order, asking a question, pointing you some place, or providing an answer? — Editing out any distraction on areas that have a visualizing function (back to the universal icons point) 10) Is the design liberating? And finally, it was Shilpa Das who asked if the design is liberating for disabled people. This is a very valid point, and it can apply to design in general too. Sometimes design hampers us, and what was meant to aid, becomes a hindrance and a source of frustration. She said we have to 'listen to disabled people's voices'. We have to listen to everyone's voices, especially those of the disabled, women, children and the elderly. All in all, I learnt a lot from the various presenters, and have only noted things most pertinent to the field I work in. Unfortunately I missed part of day one, and was not able to attend each presentation. Have some videos which I will be posting soon. Information design is crucial, and has new challenges in a culture as diverse as India. Many thanks and congratulations to Rupesh Vyas, Andreas Schneider and the entire Vision Plus team. |
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