The idiot box is not so idiotic anymore.

Yesterday we watched Amir Khan's Satyamev Jayate first telecast on TV. Hopefully, many more Indians were watching too. Finally, someone woke up and made a meaningful TV series. The weaker-minded folks say they don't' want to spend their day off watching an hour and a half of the real issues of India. Such people are very reason India has so many issues to begin with. If apathy is our worse trait, Satyamev Jayate is a good poke in the right direction. It is hard to imagine someone who is not moved while watching it.

I was expecting a documentary-ish programme, but was pleasantly surprised to see it was actually a talk show hosted by Amir Khan. The last few weeks, when Satyamev was being advertised, I was wondering which issue he will cover in the first episode. After all, there is no shortage of issues in India. And they didn't let me down either. Episode 1 is Daughters are Precious, and it is the issue in India that is crying out for most attention, because it points to a seriously ill social structure. Any society that allows for lakhs of girl children to be aborted, or killed at birth, is a dangerous society. This is a symptom of a larger problem, that essentially, women are still not respected or valued in India. Although people say it is better than it used to be, it is still not what it should be. Ask any woman today, how she feels when stared at on the street, even when 'decently' dressed, or when she is groped in a crowded bus or train, or when she is paid less than a man for the same work. The increasing gang rapes, especially in Gurgaon are testimony to this wretched attitude of India towards its women.

Coming back to the show, Amir Khan shows some alarming facts. Female foeticide has risen significantly from 1981 to 2011. It occurs more in urban areas, even among the so-called educated and well-to-do families. Amir interviews some women who have been through hell, been beaten and abused for bearing a female child, have been forced through multiple abortions, but were brave enough to live through it, fight it, and come and talk about it on the show. You need to see the show to hear their stories.

The show also focuses on the positive. It tells us of change happening for the better, of journalists and activists fighting this issue daily, and of how citizens can hopefully put pressure on courts to dispense justice a little faster. Most importantly, Amir Khan tells us that it is you and me who can be the change, in our own small way. At the very least, knowledge is power, and the more people are made aware through this series, the better it is. 

For the first time (I think) someone has used Indian television for a meaningful and powerful message. This medium of the idiot box, as I like to call it, is incredibly powerful, watched by millions, in rural and urban areas, and does not require one to be literate. It can affect positive change if used well, and who better to do that than Amir Khan, one of the very few in Bollywood who actually does sensible things. Instead of the ridiculous maa-bahu-saas serials, the mindless reality shows, and the demeaning and outright racist fairness creams crap, there is actually something sensible, intelligent and enlightening on Indian television. Hats off to Amir Khan. I just wish the ads of the saas-bahu serials would not air in the breaks of Satyamev Jayate. It is a cruel irony, that the source of the very issue being discussed, is being advertised. Also, hopefully, the issue of the music copyright will be sorted out soon. 

Satyamev Jayate is a mantra from the ancient Mundaka Upanishad. When India gained Independence in 1947, it was established as the national motto. It means 'truth alone triumphs'. Somewhere, especially in the last ten years, it seems as if India lost all faith in her own motto. While many things have been getting better, many things have been getting worse. We have more malls, digital devices, and foreign cars, our homegrown companies are going global. But our cities are more unsafe, our rivers are horribly polluted, there is a loss of green cover, there is growing disparity between the rich and the poor, increasing rape, and unimaginable scams. Maybe Satyamev Jayate will hold a mirror to us all, and enable us to see the not-so-pretty truths there. 
 
 
After shifting to Pune a few months back, there has been lots of activity, which always comes with moving to a new place. Hence, no time to pay any serious attention to this blog. Blogs are like pets, they usually need constant attention ;-) 

I had been trying to write more in detail about the process and experience of designing the NID First Day Cover. The project started in 2008 and finished around a year later. Hence, it required a little more of an effort to recall the entire experience. Just recently, Perch interviewed me electronically on the same topic, and the questions enabled me to give structure to my thoughts. 

You can read the interview here.
 
 
A Special Cover is much like a First Day Cover, but it does not have a commemorative postage stamp like a First Day Cover has. One can put any stamp on it to post it.

This cover was designed as part of my Diploma Project in 2008. The guide for the project was Shilpa Das, and the sponsor was Research & Publications, NID. It was released on December 23, 2011, in Baroda. 

Many thanks to Pradyumna Vyas and Shilpa Das for facilitating the process with India Post. Many thanks to Tarun Deep Girdher, Shirish Shah and the entire staff of NID Print Labs for tirelessly and patiently working to do a great job of it. Many thanks to Satya Rajpurohit of Indian Type Foundry for letting us use the Kohinoor Latin and the accompanying Kohinoor Devnagari typefaces on the Cover. Many thanks to Ashutosh Kar, a senior from Graphic Design, NID, whose drawing of the NID elevation we used on the back of the cover. Many thanks to Elton, Vidhi, Vijith, Shivani, Sanjay and others who stuck stamps and folded envelopes in the Printing Lab. 

Many, many thanks to Sanjay Basavaraju for looking after the whole process, co-ordinating, and making it happen.


Lots was learnt in the course of this project, and will share more of that and all the experiences later. Will update this post with details of the project and more images post 15th February 2012.

These Special Covers are available with Research & Publications, NID.
 
Pay to Read? 11/26/2011
 
The internet has pampered us sufficiently into believing that content is as free as the air we breathe (even if the latter is polluted as hell). There was a time in the pre-internet days when one had to pay to read. We still pay to read magazines, books, and the newspaper. The newspapers manage to keep it cheap because the advertisers are paying them. We pay just a few rupees because a corporation has paid a few crores to place their advertisement there. 

Some sites with good quality content don't wish to sell out completely to advertisers, and they charge for articles. The New York Times does that, as does The New Yorker. While initially it seems putting-off to a reader, in time it makes sense. No one can write for a living for free. And news, or content, like any other commodity or form of entertainment, comes with a price. If you like what you see, you got to pay to have it. And when there is so much not-so-great content out there, the guys who write quality stuff either have to show you ads to survive, or charge you some money. 

Speaking ads in your face, the Indian press media take it new heights daily. On any given day there are 3 to 4 full page ads in the Times of India. Earlier, we spotted ads in-between the news, and they stood out, because they were few. Nowadays, we spot news items between the ads. So you may have starving Bangadeshis rubbing shoulders with Katrina selling diamonds. Should there be some kind of rule on the amount a paper can advertise? More importantly, is the corporate world deciding what news gets showcased? Don't get me wrong, I have nothing against ads, but I think there can be a better balance. Advertising needs to realize its role in visual culture, and how it affects social values. Our news is stringently edited, while our advertising is not. News and advertising offer us two different kinds of information, and the line between them is blurring. How much news is still objective, is a matter of great debate. How much advertising does not tell us a lie, is a matter of no debate, its very little. 
The Greatest Movie Ever Sold talks about a related issue, regarding product placement in the film industry. A creatively made, but entertaining and somewhat radical documentary, it's definitely worth a watch. If there can be a city without ads, there is no reason a newspaper can have a few less too.
 
 
Two brothers, and their travels and travails as they move across America, are well captured by Patrick DeWitt in The Sisters Brothers, a runner-up for this year's Booker Prize (The Booker Prize finally went to Julian Barnes). These two contrasting characters are on their way to loot and kill, but their experiences change them, build them and burn them. 

Told in the first person, by the younger (and relatively milder) brother, The Sisters Brothers is captivating right from the start. The writer's descriptive power builds up vivid images of the wild, wild West. One can see the filth, smell the blood, the bullets, the dust, and come face-to-face with the ugly and wretched characters all integral to the plot. DeWitt uses simple language, nothing complex here, and even the thoughts of people are simple, direct and in-your-face. One experiences the hard, tough life, made easy only by regular alcohol consumption and the occasional woman. The brothers are two hardened killers (especially the elder one), moving from desolate town to desolate town. They have no one in the world they can trust but one another. Despite their constant bickering and contrasting natures, or perhaps because of it, they grow closer over time. Even in the most hardened person, there is still a thread of humanity. The main story is made interesting by little diversions and sub-narratives. One of these involves Tub, the old, faithful horse that carries the younger brother. Tub has a severely infected eye, yet he plods on. Ultimately he meets his end. The brother's attachment to Tub, and his unwillingness to really give up on him, is bound to pull on the reader's heartstrings. 

The author launches into 2 or 3 'dream' descriptions, which masquerade as 'Intermissions'. These seem boring and meaningless, as they don't seem to add anything real to the book. Apart from this, there is little to criticize in The Sisters Brothers. The brothers' bizarre adventures give a real picture of an uncivilized place, uncouth people, the Gold Rush, and the desperate greed that accompanied it. But more that the physical things, it is the subtle description of the intangible that is truly gripping. The love-hate relationship shared by the brothers is apparent in their dialogues, which are by turn both nasty and entertaining. One's love and longing for home, and the desire to leave the bad life and be a better person, is strongly contrasted by the other's complete disdain for a civilized and decent life. Unexpected events however, change both of them, and in the end their natures undergo a transformation. Each becomes more like the other. The cold-blooded murderer becomes subdued. The soft-hearted sentimentalist becomes ruthless and calculating, for one last kill. 

DeWitt is a master of description, and even with numerous details, he never bores you needlessly. It's not easy to make a reader imagine a place they have never seen, but he pulls it of with ease. His characters are unique and quirky, with twisted minds, but good intentions too. They are, in a word, very human, and fallible. Psychologically, they are extremely interesting. What goes on in the killer's mind? Does he ever regret his life? Does he really think that his killings are justified? Can he ever really escape his past and make a fresh start? How long can a person kill for money? Someone who doesn't squirm while shooting a man clean in the face, has qualms when it comes to killing a horse. Everyone gets attached to something, even if it is an animal. 

The quick pace, and descriptions that hold nothing back make this book like a Western movie playing across the pages. Sometimes, I even found myself reading in a Western accent. Blood flies, eyes are gouged out, guns are drawn and chemicals gorily eat away gold prospectors, while the two brothers stick together through it all. 
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Patrick DeWitt
 
 
Picture this. A large, cool and comfortable room. A group of men sitting around a conference table. Everyone is at least 50 years, or older. Most of them are academics, or have worked in universities, often in administrative levels, most of their lives. They have requested 3 young designers to come and 'share their expertise' with them. A quick summary below --
The task at hand: Designing the university certificates. 
The design tools: A projector, and a university employee with a laptop.
The design solution (as desired by them): Anything that looks 'good'. 
Definition of good: Widely debatable. 

As we sat at that table (yes it was two friends/colleagues and me at that table), we very rapidly realized the blokes in front of us don't really know or understand what design is. We can't blame them for that. After all, design is still shrouded in mystery for most folks. Putting it mildly, they did't really have a clue, and they haven't the foggiest idea of what we can do for them. We were regarded by some with suspicion, and by some with relief. 

Initially, it seemed as if they wanted us to guide the man working on the laptop, as he typed in the various nuggets of information that would appear on the certificate. We could all see what he did on the projection screen. The gentlemen were constantly giving him advice, designerly and otherwise, but mostly designerly. 

"Use Algerian font, it's the best.", "Should the logo come on top, or should the university name come first?", "Should we have English or Hindi first?", "University naam curve pe dal (place the university name in a curve)", and many, many more such golden words of wisdom was freely shared. It was both hilarious and tragic at the same time, besides being mildly bizarre. Why were we designers called? To be witness to the 'design by committee' process perhaps, and give it our stamp of approval. At any rate, it proved very hard to explain to some of the gentlemen there what design was, and how it happened. It ideally did not happen in an hour, on a projection screen, with everyone giving their opinion on it. Most of the time we just sat quiet. This caused one of them to laughingly say,"They are not revealing their trade secrets." Yes, if by trade secrets he meant we don't design by popular vote, he was right. Another gentleman, who was more understanding conceded, "No they will do it on their own, when we give them the content."  

This university logo was a strange, convoluted being. It was a product of some quick Google searches, Illustrator live-trace option, and ad-hoc colour selection. When we asked who the designer was, there was no clear answer besides, "Ermmm..". There was no question of re-designing this poor logo, yet, "Do something so that it looks nice." Basically, apply a Band-Aid on it when it actually needs major surgery, or complete reconstruction. 

There are numerous people, organizations, institutes, and bodies like this, where design is a mysterious word. Or design is simply beautification. How does one explain design to someone, who doesn't have a clue as to what design is? How does one explain its value, its process, its role and importance? How can you tell someone that design is more that just its tools? Needless to say, we didn't get into it then and there. 
 
Always Perfect 10/07/2011
 
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Apple's first product, the Apple I. Image from the New York Times.
A great visionary, dreamer, and doer of our time has passed on. Though he is no more, he is forever more. Working on a Mac everyday, one can't help but just be in awe of the man who created these marvelous machines. Apple products are more than technology, they are a way of life. A better way of life. A way towards excellence and perfection in everything. Few people had the guts and the gumption to strive for such perfection in a cynical, mediocre world, defined by bottom-lines, but Steve Jobs did. And in that, he inspires people everyday. If we can even be one-tenth of what he was, if we had such drive, such single-minded passion, such attention to detail, if we all did our work with such a quest for excellence, the world would be a better place. We would work for the joy of creating something nearly perfect. 

From the black apple subtly placed at the bottom of the screen, to the serene, snowy keyboard, to their mysterious inner workings, Apple products are all the vision of a person who made the impossible possible. He made technology a sheer delight, a pleasure, a thing of beauty. He enabled the machine to truly become an extension of us, seamless, intuitive, and most importantly, he put the joy factor into the littlest of things. I have had the good fortune of working on different generations of Macs. The first one I had was an iBook G4, a small, 13 inch delight. Then I was lucky to get a good second-hand MacBook Pro in 2007, which is still going strong. After that the iMac and now the big daddy, the 27 inch Mac with its magic mouse, which is, well, magical. So many times, I have discovered something new on the Mac, and it has made me smile, or go "Wow, they actually thought of that!" Steve Jobs ensured they thought of everything. Every unvoiced need, every unspoken desire that's swimming around in a user's brain, is addressed. Yet, its never intrusive, ugly, or in-your-face. No icon is too small, no detail too unimportant, to warrant absolute attention. Everything is honed to perfection. Apple knows what you want, when you want it, when you need it. Steve Jobs is the mastermind who brought science, technology, art and beauty all together in his too-short lifetime. He redefined our way of working, connecting, and thinking. In the computer world, he made that evolutionary leap, and the best part is, he still enables millions of others to leap with him.

Yesterday, when I heard the news that Steve Jobs had died, I couldn't believe it. We can't see our heros fall. I know he was suffering from pancreatic cancer, but death is always sudden, and we are never prepared for it. Maybe Steve Jobs is gone, but in many ways he hasn't. Every time I click on iTunes, or hear the signature Mac start-up 'ahummmmmmm' sound, I'm reassured, he still lives somewhere.

RIP Steve Jobs
 
The White Tiger 09/04/2011
 
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Haven't read any of Aravind Adiga's other books but The White Tiger is a gripping tale of a loyalty, treachery, hatred, love, anger, servants, masters, poverty and wealth. In short, all the extremes of life are covered in it, and in that the author has painted a brilliantly accurate picture of modern India, with a healthy dose of sarcasm and humour thrown in. Told in the first-person, through the eyes of a chauffeur living in Delhi, it's one book that is really hard to put down. After a long time the real tale of 'two Indias' has got the attention it deserves. 

Through one person's story, we get to travel to village India, experience their troubles, then to the typical rich person's world in urban India, the businessman's world and their nexus with politicians, we see the point of the view of the Indian who has just returned from abroad and who believes he can change the country, we deal with his rising frustration. Meanwhile we see the faithful servants, an integral part of the Indian family and Indian way of life. They happily serve their disgusting masters, while deep inside some plot far more evil doings. We see the servant's world, both tragic and fascinating, enriched with servant's gossip, which is, as everyone knows, the best and the juiciest gossip there is. More specifically we get a first-hand account of the driver's world, which revolves around the Honda City, polishing and cleaning the Honda City, the hot memsahib in her miniskirts, the sweet and unsuspecting sahib, the dominating relatives, the other pesky drivers, and the servants hierarchy. We see that older generation of India, who control their children well into adulthood. We see the backwardness that rules much of India, both the super-rich and super-poor. The over-arching theme reflects the reality that India is an anarchy, and lends authenticity to the book. A poor, illiterate village man, through sheer intelligence and cunning, rises to become a millionaire. A rich man's son, full of hope, positivity and with a good heart, still ends up with nothing. Humour, sarcasm and brilliant dialogues make this one fast-paced and insightful read. 

Once in a while a person wakes up from their situation, and realises what they want in life. If there is nothing holding them back, not even their conscience, then they may achieve the most impossible of things. The human spirit can rise to be anything and fall to be nothing, both in the same moment.
 
Letter Talk 08/06/2011
 
LetterTalk
Just finished proofreading somebody's Diploma (thesis) document. I don't have any right to divulge the topic and the details of it, but part of it was about the development of language, script and how we read letters and words. There is still no really conclusive theory on how language developed. Was it to express emotion, need, signal danger, or for the purpose of trade? Who knows. We don't really know how or why humans started making intelligent sounds and then giving signs to the sounds they made. This was a huge evolutionary leap. Animals too have complex language and communication systems, but human language has developed to an abstract system of signs. 

The letter A is just a notion of the sound it represents. The 'A' could well be a square or circle instead of A. At some point in our long and convoluted history somebody decided we needed signs to communicate. And that was the beginning of script. Many scripts developed out of a need to keep accounts for trade purposes. Stringing these signs together in various groups led to the formation of words and sentences. We never really read every letter in a word, we just read the word as a group. Reading is as much about pictures as it is about words, because at the end of the day, words are pictures. When someone asks the spelling of the word, one may actually see the word in their head, and know that if it 'looks' wrong, the spelling is wrong. I know, for instance, the i must come after the e, by the image in my head. If e is before i, my brain recognizes it is visually wrong. It doesn't spell wrongly, it looks wrong. It is easier to know spelling when you visualize it.

The images of letters that we know today have developed over thousands of years. We have accepted them as much as we have accepted the noses on our faces. Language (especially one's mother tongue) seems to be hard-wired in us. There is very little effort required in thinking or talking in one's mother tongue. We all learnt language at such a tender age, we usually cannot recollect anything to do with the process. It probably wasn't very hard, or we would have vivid memories of it. Learning a second language however, usually proves harder. Most people remember struggling, or at least making more efforts with Hindi, Marathi, English, French or any other language that they learned a little later. Between the ages of approximately 2 to 6, the 'language window' in little human brains is wide open, more than it will ever be in life again. Between these years, children can effortlessly pick up 3 or 4 languages being spoken around them. 

No one (or very few) will question why A looks the way it does. Why can it not look like X, or a circle? World over, the speakers of a language have a general, unspoken agreement over the form of letters. Adding or removing a letter from a language is like adding or removing a limb. Generations may pass before people realise the loss of a letter, or even a matra. And by then it may be too late to bring it back. Most people may ask, what's the big deal in the loss of a letter, the language is simply evolving. That may be the case, but the loss is still very real. A letter may not have a tangible value, but it carries a wealth of information, symbology, history, culture and identity with it. Adding a letter is also serious business. First, the need for a new letter needs to be strongly felt by most people. How will people know what a new letter means, unless it is told to them repeatedly? Somehow, words are easily dropped from and added to any working language, but letters, not so easily. The loss of languages is a very real threat to culture and diversity world over.

We are illiterate when we look at ancient scripts. The Indus Valley script still has the world flummoxed after thousands of years. Changes in scripts have occurred over millennia, often for very down-to-earth reasons. For instance, Gujarati lost the line on top of the letters that Devnagari has simply because the Gujaratis are predominantly a business and trading community, and the loss of the line enabled them to write faster for maintaining accounts and lists. Similarly, a thousand years from now our alphabet may be completely different. 

We form the language we speak, but it also forms us. 
 
About Alphabets 07/29/2011
 
About Alphabets
Hermann Zapf
About Alphabets – Some Marginal Notes on Type Design by Hermann Zapf
The M.I.T. Press, Cambridge/Mass. And London, England

The humble size and unassuming cover of this book reflect the character of the author, Hermann Zapf, in that he is not one to shout about the work he has done, even though his accomplishments in the field of type design and calligraphy are unparalleled. The book is a simple autobiography of one of the greatest graphic and type designers of our time.

Written in the first person, the book is an interesting account of his early beginnings, and his development. Being trained in the old school of type design – when letters were drawn by hand and then manually cut out of metal blocks – he provides interesting insights and observations that would rarely occur to modern day typographers and graphic designers. For example, the kind of metal used to engrave out the letters was of prime importance, and it was a relief when lead was introduced, as it lent itself to re-soldering, and new bits and pieces could be fused into the original block of the letter if too much had been cut off.

At the same time, several of his concerns hold true even today, such as the basic aspect of readability, and durability of the typeface after thousands of print runs. Hermann Zapf is not concerned with purely the aesthetic aspect of letter forms, (and he is a master of this) but also spends large amounts of time and energy with the functional aspect. Being a calligrapher par excellence reflects in some of his creations, of which there are several examples in the book.

The author also briefly touches about his enlistment in World War 2, and the trauma it inflicted. Even during the war, he spent spare time sketching the forms of flora and fauna, as a base for a Flower Alphabet he was to create. After the war, the author starts creating typefaces for specific clients and purposes, and sets up his own Stempel Foundry. Later in the sixties he talks about his experiences in teaching in the USA, and also his involvement with book binding and publishing.

As Hermann Zapf himself acknowledges, it is a hard task to write an autobiography about oneself, but he has managed it with aplomb. The book is what its title claims it to be ‘marginal notes on type design’. Although a few more personal experiences included would have encouraged more readership. Nevertheless, one can feel his passion for typefaces and their creation, when he often refers to them as ‘children’ or ‘daughters’, having different parents, and he talks about the process to ‘name’ the ‘child’. And indeed, in that time, creating a typeface was a longer and possibly harder process than having a child, with as much joy at the end.

The author reflects on culture, the dwindling time people have for reading (even in those days), and how that affects the role of a type designer. Though schooled in the traditional way of creating type, he projects the new challenges for type designers, as photo-compositing and newer technologies become mainstream. Though deeply inspired by the past, by typographers and letterers of previous centuries, and masterpieces of type such as the Trajan column, he looks keenly to the future, and warns against the ‘romanticizing’ of the past. He also softly, though manifestly shows his dislike for ugly new typefaces sprouting like weeds, especially the craze of sans-serif types.

The book is of small size, easy to hold, and set in Linotype Optima, one of his own graceful creations. The line spacing differs, as the closer set text is a commentary on the main text, and is an interesting way of writing an autobiography, rather like two voices of the same person speaking simultaneously. He favours unusual punctuation in place of speech marks, which is quite refreshing. Of all his fonts, my personal favourite is Zapfino, which is a delicious blend of calligraphy and typography. Somehow, he has combined the two, while doing justice to both. The result is beautiful, graceful letter forms, with generous sweeps and swirls. He is also the creator of Palatino.

This is a book that anyone interested in type design and typography can read, as it is informative and inspiring. More importantly, it is a first-hand account of the journey and struggle of a type designer, the challenges he faced working with the technology at the time, and the culture prevalent in those years.
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