Design by Committee
Picture this. A large, cool and comfortable room. A group of men sitting around a conference table. Everyone is at least 50 years, or older. Most of them are academics, or have worked in universities, often in administrative levels, most of their lives. They have requested 3 young designers to come and 'share their expertise' with them. A quick summary below --
The task at hand: Designing the university certificates.
The design tools: A projector, and a university employee with a laptop.
The design solution (as desired by them): Anything that looks 'good'.
Definition of good: Widely debatable.
As we sat at that table (yes it was two friends/colleagues and me at that table), we very rapidly realized the blokes in front of us don't really know or understand what design is. We can't blame them for that. After all, design is still shrouded in mystery for most folks. Putting it mildly, they did't really have a clue, and they haven't the foggiest idea of what we can do for them. We were regarded by some with suspicion, and by some with relief.
Initially, it seemed as if they wanted us to guide the man working on the laptop, as he typed in the various nuggets of information that would appear on the certificate. We could all see what he did on the projection screen. The gentlemen were constantly giving him advice, designerly and otherwise, but mostly designerly.
"Use Algerian font, it's the best.", "Should the logo come on top, or should the university name come first?", "Should we have English or Hindi first?", "University naam curve pe dal (place the university name in a curve)", and many, many more such golden words of wisdom was freely shared. It was both hilarious and tragic at the same time, besides being mildly bizarre. Why were we designers called? To be witness to the 'design by committee' process perhaps, and give it our stamp of approval. At any rate, it proved very hard to explain to some of the gentlemen there what design was, and how it happened. It ideally did not happen in an hour, on a projection screen, with everyone giving their opinion on it. Most of the time we just sat quiet. This caused one of them to laughingly say,"They are not revealing their trade secrets." Yes, if by trade secrets he meant we don't design by popular vote, he was right. Another gentleman, who was more understanding conceded, "No they will do it on their own, when we give them the content."
This university logo was a strange, convoluted being. It was a product of some quick Google searches, Illustrator live-trace option, and ad-hoc colour selection. When we asked who the designer was, there was no clear answer besides, "Ermmm..". There was no question of re-designing this poor logo, yet, "Do something so that it looks nice." Basically, apply a Band-Aid on it when it actually needs major surgery, or complete reconstruction.
There are numerous people, organizations, institutes, and bodies like this, where design is a mysterious word. Or design is simply beautification. How does one explain design to someone, who doesn't have a clue as to what design is? How does one explain its value, its process, its role and importance? How can you tell someone that design is more that just its tools? Needless to say, we didn't get into it then and there.
A great visionary, dreamer, and doer of our time has passed on. Though he is no more, he is forever more. Working on a Mac everyday, one can't help but just be in awe of the man who created these marvelous machines. Apple products are more than technology, they are a way of life. A better way of life. A way towards excellence and perfection in everything. Few people had the guts and the gumption to strive for such perfection in a cynical, mediocre world, defined by bottom-lines, but Steve Jobs did. And in that, he inspires people everyday. If we can even be one-tenth of what he was, if we had such drive, such single-minded passion, such attention to detail, if we all did our work with such a quest for excellence, the world would be a better place. We would work for the joy of creating something nearly perfect.
From the black apple subtly placed at the bottom of the screen, to the serene, snowy keyboard, to their mysterious inner workings, Apple products are all the vision of a person who made the impossible possible. He made technology a sheer delight, a pleasure, a thing of beauty. He enabled the machine to truly become an extension of us, seamless, intuitive, and most importantly, he put the joy factor into the littlest of things. I have had the good fortune of working on different generations of Macs. The first one I had was an iBook G4, a small, 13 inch delight. Then I was lucky to get a good second-hand MacBook Pro in 2007, which is still going strong. After that the iMac and now the big daddy, the 27 inch Mac with its magic mouse, which is, well, magical. So many times, I have discovered something new on the Mac, and it has made me smile, or go "Wow, they actually thought of that!" Steve Jobs ensured they thought of everything. Every unvoiced need, every unspoken desire that's swimming around in a user's brain, is addressed. Yet, its never intrusive, ugly, or in-your-face. No icon is too small, no detail too unimportant, to warrant absolute attention. Everything is honed to perfection. Apple knows what you want, when you want it, when you need it. Steve Jobs is the mastermind who brought science, technology, art and beauty all together in his too-short lifetime. He redefined our way of working, connecting, and thinking. In the computer world, he made that evolutionary leap, and the best part is, he still enables millions of others to leap with him.
Yesterday, when I heard the news that Steve Jobs had died, I couldn't believe it. We can't see our heros fall. I know he was suffering from pancreatic cancer, but death is always sudden, and we are never prepared for it. Maybe Steve Jobs is gone, but in many ways he hasn't. Every time I click on iTunes, or hear the signature Mac start-up 'ahummmmmmm' sound, I'm reassured, he still lives somewhere.
RIP Steve Jobs
The New Yorker