 Have you heard of the CNN-IBN initiative called The Greatest Indian? They are trying to find the greatest Indian since Gandhi. The very concept of this episode reflects on us, as a nation. We don't have any real heroes after Gandhi. If we have such a program , it means we are desperately in search of a new hero. This is no surprise. Most of our heroes are from cricket, or Bollywood, or politics, or cricket (did I mention cricket already?). And there is a real dearth of heroines. I mean real women, doing real work, not those cast in the 'fair and lovely' mold. It's not that they don't exist, it's just that the media is too busy showing us the Bollywood ones.
Some of you may ask, "What happened to Gandhi?" Well, a country can't keep harping about the one and the same great soul after more than half a century. While I personally admire Gandhi and his philosophy greatly, the 'simple living' he advocates is not popular among most middle and upper class Indians today. Who wants to consume less when there are so many mindless malls dotting our cities? Who is going to clean his or her own toilet (forget about the streets), when there are bais, a dime a dozen? Ironically, you can often see Gandhi's portrait in government offices and police stations, precisely the places where Gandhi's principles are shamelessly flouted, with large sums of money changing hands below (and even above) the table. Gandhi stoically looks upon all these transactions from his glass frame. He is still on many of our stamps. He has been reduced to just that, a half-inch chit of paper. If he saw the country he fought for, he would probably weep. CNN-IBN has drawn up a list of 50 people, and 'we the people' can vote for the top 10, and then finally that one glorious soul as well. Of course, there is a panel of distinguished judges whose vote will count too . Now this is a tough one, because you can't really compare the achievements of a Birla with an M.S. Subbalaxshmi. While some are nation and institution builders, others are social workers, and still others are intellectual stalwarts, entrepreneurs, military heroes, or artists and musicians. It takes all kinds to make this world. R.K. Laxman has contributed something great to our country for over 60 years, so has Kurien or B.K.S. Iyengar. Not all achievements are concrete and tangible. When we choose one of these great people, it is not a reflection on them, but rather, a reflection on us. Every person has a different definition of 'greatness'. There are countless ways to measure contributions to the nation. This is the list of 10 people. The upside of this watching this program is that one learns a lot about these people, and I realized I was badly informed about many of them, such as M.S. Swaminathan. Definitely, each figure here is inspiring in his or her own way. To give any one of them the tag of ‘The Greatest Indian’ is a tough task. At the core of it, this whole quest is a bit senseless. After mulling over the list, I realized that we don't have to look that far to find the greatest Indian. In today's India, the greatest Indian is the common woman and man of India. Because they haven't yet given up on their country (though some have). It's the 'bai' that works in your home, because she struggles daily against odds, to work, to earn, to eat, to keep her kids in a school. The greatest Indian is the laborer tarring the road in the heat of summer. He has come from some distant village. It's the farmer, planting rice day after day. It's the aged fruit seller round the corner, who comes daily and sits with papayas and oranges. The greatest Indians are everywhere – we just need the eyes to see them. These heroes are above votes. Edited by Urmilla Chandran
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I'm really grateful to advertisers and sponsors for letting us get glimpses of movies and programmes on TV between the hours of advertising. Besides being thoroughly entertaining, brainwashing and mind-numbing, ads provide some real insights into mainstream culture. There are some ads on TV that are genuinely good, humourous and make their point. But a good amount of Indian advertising presumes people will believe anything, such as:
1) Indian roads are smooth, wide, empty surrounded by greenery, beautiful and India looks like a first world country.You can race your bike/car on them as much as you like. And super hot girls in mini skirts fill petrol at the petrol pumps. 2) It is really important that you be fair, so every company makes a 'fairness' cream. Nowadays even men need fairness creams, and smoothening face gels, so that they don't feel left in the dark, quite literally. In a country of beautiful, brown complexion, it is now extremely important to look like a super-white cartridge sheet. The 'brightness' option on Photoshop has never been misused to such effect. 3) As soon as you are born, you start ageing, so you must start using an anti-aging cream when you are around ten. Or heaven help you, you will look twenty by the time you are err.. twenty. 4) Your existing mobile phone is never good enough for you, even if you just bought it. Make sure you upgrade asap. Otherwise how will you get all those cool friends? 5) You really haven't arrived till you have a fancy new bathroom, that is probably bigger than your living room. 6) Hair colour is very important, almost as crucial as face colour. But in hair colour, darker is better, and you should really start hiding those grey strands at sixteen. 7) There is really a lot to be said about hair, and yours is not strong enough until you can tie it to the front bumper of a truck, and pull the truck along. To do that, you need to only use a Long and Strong Shampoo, because as we all know, it's so normal to be using your extra long hair to pull automobiles along the road. 8) While on the topic of our crowning glories, there are now enough shampoos. conditioners, detanglers and hair products to keep Rapunzel busy for the rest of her life. There is stuff for long hair, straight hair, curly hair, falling hair, dry hair, sticky hair, thin hair, thick hair, no hair, dandruffy hair, coloured hair, white hair, and split ends, because you're worth it. Most important, when you don't have a real concept to sell a product or service, or you can't find its distinctive advantage, just make any member of the Indian Cricket Team endorse the thing. This will ensure that half the nation will at least blindly watch the commercial, and not flick channels. They might even purchase that product. If a cricketer is telling you that you need it, then you need it, whether it is a fancy car, cooking oil, or hair conditioner. When in doubt, always fall back on our boys in blue. Back in the day, ads were created to let you know about the real function or advantage of the product. They were direct, simple and more honest. With increasing production, choice and consumerism, today they have to all compete with numerous others in the market. So now it's more about lifestyle, experience, brand and how important it is just to purchase it. What you already have is never good enough, famous enough, or beautiful enough. We are victims of the Ad Age. You need more, even if you really don't need more. The next time you are watching the idiot box, make sure you don't become the idiot in front of it. |
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